Wibblo.
The smartest way to run micro-influencer campaigns — built for brands and creators alike.
Explore the opportunitySo what's actually happening in digital marketing right now?
Trust moved closer to home.
Brands are moving from celebrity endorsements to micro-influencers. Real recommendations beat polished ads — at a fraction of the cost.
This is the standard.
Micro-influencer marketing is no longer a niche experiment. It is how modern brands earn attention.
Global spend
$24B → $40–48B
~76%
of Instagram's creator base is nano/micro.
~88%
of TikTok's creator base is nano/micro.
So why did we build this?
We didn't discover this problem in a spreadsheet. We lived it.
Five years inside the problem.
Running a digital agency meant delivering influencer campaigns for clients paying real fees for manual work.
Most businesses were locked out.
They couldn't afford agency fees or run influencer marketing alone. They lacked expertise and didn't know which creators to trust.
The answer had to work for both sides.
Businesses get better ROI without the agency bill. Creators join directly, get matched, and start earning.
The team
Ali Zafar Azad
Founder & CEO
Private equity and corporate finance background. Five years running Prox Digital Agency across the UK, UAE, and USA.
Victoria Horsley
Business Development Manager
NHS and UK brand sales background. Years building business in the Gulf.
Ali Raza
Product Engineer / Consultant
15+ years building digital products and AI automation. Client work including Lloyd's, Rolex, HMRC, and IBM.
So we built Wibblo.
A fully automated AI platform for micro-influencer marketing.
1.One AI that runs the whole campaign
Not matching. Building, executing, and tracking, end to end.
2.Guaranteed reach
A minimum is committed up front. Fall short, and more creators are added automatically.
3.Trust built in from day one
Every creator is vetted, licensed, and compliant in whichever region they operate.
4.Self-learning, always
Every campaign teaches Wibblo something. It gets sharper with each execution, not just faster.
5.Full visibility, in real time
Brands see live performance. Creators see what's expected and when they're getting paid.
6.One engine, any business, anywhere
The system running a first campaign in Dubai can run a thousand at once, worldwide.
So how does it all actually fit together?
Brand
Budget, product, goal
Review AI-built plan. One click.
Wibblo AI
Builds · runs · learns
Creator
Automatic job request
Within 24 hours. Nothing to report manually.
Real-time tracking against a guaranteed minimum reach.
Two sides. Two reasons to say yes.
The value proposition on each side of the marketplace:
For Brands
- More reach and ROI for the same budget — or the same results for less
- No retainers. No minimums.
- No expertise required
- Free until launch
- Zero risk: every creator is vetted and compliant
For Creators
- Better pay than agencies
- No paperwork. Ever.
- No agency needed
- A real opportunity for smaller creators — often their first brand deal
- No huge following required. Just a real audience.
- Leaderboard with real prizes — cash or a permit renewal
Campaigns can also be built to earn visibility in AI search results — ChatGPT, Perplexity, and Google AI — not just social reach.
Let's make the financial case
UAE
$173M–$600M
Double-digit YoY growth
GCC by 2032
$771.6M
From $315.5M in 2025 · 13.9% CAGR
Saudi Arabia
~40%
of regional spend
Business model
We earn when campaigns run.
10%
from brands
5%
from creators
2,000 AED/mo
optional consultant
12-month outlook
Cash position · Jan–Dec 2027
Use of funds
So what's the plan to get there?
Dec-26
Launch prep
01Jan-27
UAE launch
02Jan–Feb-27
1,000 UAE influencers
03Mar-27
Dubai sales team activated
04Jun-27
Saudi Arabia / Qatar / Oman
05Q3 2027
UK & US
06Not a five-year hope. A twelve-month plan, already sequenced.
So what actually makes Wibblo unique?
A self-learning platform, not a static tool
Every campaign adds more data, studies creator history, researches each brand, learns from outcomes, and loops back into sharper decisions.
Compliance brands don't have to think about
Every creator is continuously checked for fake engagement, bot activity, inactivity, and regional licensing — including UAE Advertiser Permits and Saudi Mawthooq requirements.
Built for everyone, not just enterprise
Launchpoint and Hypefy require sales calls and corporate budgets. Wibblo is self-serve for a first campaign or a hundredth, for creators of any size.
A guarantee nobody else makes
Wibblo commits to a minimum reach, automatically adding creators if a campaign falls short.
The same compliance rigor Launchpoint and Hypefy built their businesses around — automated, accessible, and always on.
One round. Two ways in.
Total raise
£100,000
Minimum investment
£25,000
SAFE
£100,000 on a SAFE (Simple Agreement for Future Equity) with a £1.5M valuation cap, converting into shares at Wibblo's next priced round.
at £100,000
at £25,000
If the next round values Wibblo above £1.5M, the SAFE still converts at the capped price — increasing the effective stake above those figures.
Direct equity
£100,000 for 10% equity now at an agreed £1M valuation — real shares change hands immediately.
at £100,000
at £25,000
Certain ownership today, at the same valuation for every ticket size.
“This isn't a smaller stake — it's a different kind of bet. Option B is certain ownership today; Option A is priced for what Wibblo could be worth by the next round.”
Terms for whichever option is chosen are finalized directly with each investor and their own advisor.
This round is offered by personal invitation.
What does Wibblo actually look like?
Good morning
Campaign overview
Live views
84,203Impressions
121,840Matched creators
3884,203 of 100,000 guaranteed views
Budget spent
AED 18,240
AED 6,760 remaining
Creator mix · identity hidden
We're just getting started.
We've spent five years feeling this problem from the inside. Now we've built the fix — for brands who deserve real results without the agency price tag, and for creators who deserve real pay for real work.
If any of this got you thinking — a question, a conversation, an interest in being part of this early — we'd genuinely love to hear from you.
Get in touchLet's build something big — together.